Ive come to the finale of my Creative Presentations course.. Below is my final project video for Spring/Summer 2015 shoe trends. I chose not to do Spring/Summer 2016 because I believe in the buy now wear now approach to fashion. I would love to see something and buy it now, not order or wait until the stores have it. In which case, it would be cold out and would make no sense.
I enlisted my friends Alicia who is a well known fashion blogger. Look out for her in Lucky Mag soon! You can check her out on Instagram as well at @neonstylefox, Manny and Naomi also helped me out big time. They are my bests friends and had to endure this shoot that took a while. Follow him @frenchmadeIV and Naomi @st0rm22. Oh, I’m @melzdastshill !
Moving along…. The trends I discussed were: the bold sneaker trends, the fun oxfords, chunky heeled sandals power pump/spike trend, the lace up and woven trends which are shoes that are literally made of fabric in intricate patterns and raised so there is some texture and interest; and lastly the chunky heeled sandals in bold colors. S/S 15 is all about color and making a statement;
Here are some beauty shots from the shoot as well:
And here is the video! I hope you enjoy!
There are many different ways companies are creating hype surrounding their products and lines. Some ways are tried and true- advertising in magazines, mail outs and look books. Some of the new ways I like are: Marc by Marc Jacobs campaign for new models on Instagram. The search began as a contest for the new face of Marc Jacobs which lead into a new campaign using the social media platform. I have to say that I am not a fan of the Marc Jacobs line or diffusion line. But even that campaign got my attention. They used normal every day people that they found off the internet and social media:
Kanye West x Adidas collaboration actually surprised me because of the hype surrounding the Yeezy Boosts sneakers. Behind this sneaker craze, Kanye also launched ready to wear collection with Adidas. The hype behind the sneakers drove interest into his line. Kanye West happened to have an impressive front and second row at his presentation. His fashion show was simulcast at movie theaters country wide. Movie goers were able to experience the show as if they were front seat. I really think that is the new wave of reaching the masses. Making fashion shows accessible for all and not for a select few. Below are images of his show and Yeezy Boost sneakers
Please check out the video that streamed simultaneously in theaters: